SOIL
Soil is a project that I have been involved with for a while now, and I am happy to say we have found the logo! Focusing on mental and physical health, while providing educational resources, Soil is a movement to bring people together through shared experiences involving fitness, art, music, fashion, and so much more.
Myles wanted something that can grow into something big, like the Nike or Adidas logo. There are a few elements in play here. Soil is the base for anything to grow, we need a good foundation to grow stronger and better. The subtleness of leaf shapes represent that in this mark.
When a foundation is set, the possibilities to succeed are infinite, hence the infinity shape that the Soil logo creates. This is one of my absolute favorite logos that I have made because of the people and the message behind it.
I met Myles in college and he has always been a polarizing, motivational person. When he presented the Soil idea to me I knew I had to be a part of it. It has started to grow and I know that it is only going to get bigger!